"LSU vs. South Carolina Women's Game Outperforms NBA Broadcast in Viewership"

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Source: Sports Media Watch
"LSU vs. South Carolina Women's Game Outperforms NBA Broadcast in Viewership"
Photo: Sports Media Watch
TL;DR Summary

The LSU-South Carolina women's college basketball game became the most-watched sporting event of the night with 1.56 million viewers, surpassing the NBA game on TNT. The Gamecocks' win delivered the largest sports audience of the day, topping the competing Celtics-Heat NBA game by 12%. Jannik Sinner's upset of Novak Djokovic in the Australian Open men's semifinal also drew significant viewership, while the women's short program in the U.S. Figure Skating Championships and the second round of the PGA Tour event at Torrey Pines saw varying changes in viewership compared to last year.

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