MLB vs NBA: The Data Points to a Narrow Margin, Not a Clear Lead

TL;DR Summary
There isn’t a single clear winner in MLB vs NBA popularity. Championship viewership has swung in recent years—World Series sometimes outpaces the NBA Finals since 2020, but the Finals have long drawn strong national audiences—yet regular-season and local viewership complicate apples-to-apples comparisons. Surveys offer mixed signals (e.g., MLB slight lead in one poll, basketball ahead as a favorite in another). Overall, the data show a close gap, with conclusions depending on which metrics are used and how national vs local viewership is weighed.
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