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Ohio State Tops NIL Spending as Top Programs Lead the Budget Race

1 min read
Source: Bleacher Report
Ohio State Tops NIL Spending as Top Programs Lead the Budget Race
Photo: Bleacher Report
TL;DR

The Athletic released NIL estimates for 68 teams, with Ohio State at roughly $49–$54 million in roster spending, and Oregon close behind at $48–$54 million; Texas is $45–$55M, followed by LSU, Texas A&M, Miami (Fla.), Notre Dame, Ole Miss, Tennessee, and Alabama in the top 10. Across Power Five and Notre Dame, 14 of the highest spenders sit in the AP Top 25 after Week 2 of the 2026 season, and 18 of 25 spenders are AP Top 25 (eight of the top 10 spenders are AP Top 10). Oregon stands out as an outlier—ranked No. 21 after Week 2 despite heavy spending and a talented roster under Dan Lanning and Dante Moore, keeping playoff hopes alive.

Topics:sports#ap-top-25#college-football#nil-spending#ohio-state#oregon#sports
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  1. Ohio State, Texas, Oregon Top The Athletic's CFB Roster Spending Estimates in New Report  Bleacher Report
  2. How much does your college football team's roster cost? Here's what a new report found  10TV
  3. The Athletic is Reporting that Nebraska Football Should be Better and That is Great News  Yahoo Sports
  4. Your alma mater is paying WHAT for its college football roster?! MoneyCall  The New York Times
  5. How does Penn State’s roster budget, NIL spending compare to rest of Big Ten, NCAA?  PennLive.com

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