"Peacock's Chiefs-Dolphins Game Sets Record as Most-Streamed NFL Event in US History"
TL;DR Summary
The broadcast of the Kansas City Chiefs vs. Miami Dolphins playoff game on NBC's streaming service Peacock drew an average of 23 million viewers, making it the most-streamed NFL game ever. This marked the first playoff matchup in league history to air exclusively on a streaming network, with fans outside of Kansas City and Miami required to pay a subscription fee to watch. The success of this exclusive streaming event suggests that live-streamed NFL playoff games are likely to be repeated in the future.
- Peacock’s Chiefs-Dolphins broadcast drew 23 million viewers, becoming most-streamed NFL game ever The Athletic
- The Chiefs-Dolphins game on Peacock was the most-streamed live event in US history CNN
- 'Peacock Game': The NFL's Digital Buttfumble - WSJ The Wall Street Journal
- NBC Bragged About Streaming Numbers for Peacock-Only Playoff Game, and Fans Didn't Want to Hear It Sports Illustrated
- Taylor Swift Creates Earth-Shattering Record With Over 26 Million+ Viewership, Spreads Magic On Streaming Platforms With Her Presence For Travis Kelce At Game Night! Koimoi
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