Record-Breaking Streaming Numbers for Vikings-Eagles Game on Amazon Prime Video
TL;DR Summary
Amazon Prime announced a total audience of 16.6 million viewers for the Vikings-Eagles Thursday Night Football game, using a revised formula from Nielsen that incorporates Amazon data. The NFL supports this approach as it maximizes the perceived audience for streamed games. However, it is surprising that Amazon does not have reliable, verifiable numbers regarding Prime customers who watched the game.
- Amazon and Nielsen claim 16.6 million on average watched Vikings-Eagles NBC Sports
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- 'Thursday Night Football' Ratings: Amazon Prime Video, Vikings Eagles – TVLine TVLine
- View Full Coverage on Google News
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