"Super Bowl 2024 Breaks TV Viewership Record with 123.4M Audience"

Super Bowl LVIII, featuring an overtime victory by the Kansas City Chiefs over the San Francisco 49ers, became the most-watched TV program ever, averaging 123.4 million viewers across television and streaming platforms. This marked a 7% increase from the previous year and included a record 202.4 million viewers who watched at least part of the game. The game was televised by CBS and Univision, streamed on Paramount+ and NFL digital platforms, and featured an alternate kid-friendly simulcast on Nickelodeon. The increase in viewership can be attributed in part to a change in the way viewers are counted, with Nielsen now including out-of-home viewers in its ratings.