McGregor’s UFC 329 viewership on Paramount+ dwarfs some metrics but White House still leads per-minute engagement

Paramount+ released viewership numbers for UFC 329 (McGregor vs. Holloway 2): 15.9 million viewers, 8.3 million concurrent streams, and 6.5 million viewers per minute. In comparison, UFC White House drew 17 million viewers, 7.9 million concurrent streams, and 8.2 million viewers per minute. The network also noted that since the year began, about 20 million Paramount+ subscriber households have watched over 200 million hours of UFC programming, more than 23x the average pay-per-view. Overall, McGregor’s return delivered massive Paramount+ reach, while White House led in per-minute engagement.