Norway’s Viking Row Goes Global: Fans Turn Celebration into a Viral Sensation
TL;DR
Norwegian soccer fans have popularized a synchronized 'Viking row' celebration—mimicking Viking ship oarsmen and chanting in unison—that’s spread from Times Square to Oslo as Norway advances in the 2026 World Cup. The trend is tied to Ole Frøystad (aka Mr. Row Row) and has even spilled into Parliament, with clips and cheers from fans and airlines helping it go viral.
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