Google Urges Advertisers to Switch to Search Ads 360 by 2024, Addresses Video Indexing Issue.

Google has announced improvements to its Search Ads 360 platform, offering better cross-channel support and enhanced reporting capabilities for enterprise advertisers. Advertisers are encouraged to upgrade to the new platform before the April 2024 shutdown of the previous version. The new platform offers improved support for Google Ads, Microsoft Advertising, Yahoo! Japan, and Baidu, with features like Templates, Performance Center, and enhanced reporting capabilities. Google hopes to improve the advertiser experience and stay competitive in the ad tech market.