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Sony bets on Nemu: a sleep-deprived bear set to rival Hello Kitty

1 min read
Source: Creative Bloq
Sony bets on Nemu: a sleep-deprived bear set to rival Hello Kitty
Photo: Creative Bloq
TL;DR Summary

Sony’s Creative Products division is developing original IPs to rival Hello Kitty, with Nemu the Night Owl Bear—designed by Tsumupapa and gaining traction on Instagram—emerging as a potential flagship mascot. The character’s stress-filled, anxious persona resonates globally and Sony plans a future anime, aiming for roughly 10 billion yen in IP sales by 2030.

Topics:technology#art#character-design#hello-kitty#mascots#nemu-the-night-owl-bear#sony
Share this article
  1. Sony's answer to Hello Kitty is a kawaii character design for our times  Creative Bloq
  2. Sony Wants to Create an Original Character IP to Rival Hello Kitty  IGN
  3. Sony is looking for a new mascot: Why Astro Bot isn't enough  PlayFront
  4. Sony’s answer to Hello Kitty: “Nemu the Night Owl” has multimillion-dollar ambitions  Notebookcheck
  5. Sony is looking for a new mascot after the scandalous decision with PlayStation discs. A journalist introduced Disc-guy  ixbt.games

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