Mustang tech aims to attract Gen Z, Millennials, and women

Laurie Transou, chief engineer of the Mustang program, has revealed that the upcoming 2024 Mustang is "a bit more edgy and modern" but maintains cues from the 1960s. The car is targeting "rebels" from Gen Z, Millennials, and women of all ages. The 2024 Mustang, Mustang GT, and Mustang Dark Horse deliver different levels of power, with the last being the first all-new Mustang Performance vehicle in two decades. The car includes two industry firsts: Remote Rev and an electronic drift brake. The 2024 Mustang is scheduled to arrive at dealerships this summer.