Bose unveils Lifestyle Ultra lineup: Atmos-enabled soundbar, sub and wireless speaker aimed at rivals

Bose has unveiled its Lifestyle Ultra line—a Dolby Atmos-enabled soundbar backed by a matching Ultra Subwoofer and Ultra Speaker designed for multi‑room home audio. The bar uses nine drivers (six full‑range with four front‑facing and two upfiring) plus PhaseGuide and TrueSpatial processing for immersive Atmos, along with SpeechClarity AI and CleanBass via QuietPort. It supports Bose CustomTune room calibration, HDMI eARC, Bluetooth 5.3, Google Cast, Apple AirPlay and Spotify Connect (with Tidal Connect promised later). The Lifestyle Ultra lineup launches May 15, with the Soundbar priced around £1000/€1000/$1099/AU$1800, the Subwoofer around £900/€900/$899/AU$1300, and the Ultra Speaker from about £300 (Driftwood Sand variant £349). The system isn’t backward compatible with older Bose bars. Bose positions it as a “reimagined approach to home audio” and a competition to Sonos Arc Ultra.