Disney+ Price Hike Boosts Revenue from Subscribers.

Disney+ subscribers did not cancel their subscriptions despite a 38% price increase in December 2022, with 94% of ad-free subscribers staying with the service. The data from subscription-analytics firm Antenna suggests that Disney has room to raise the streaming price beyond the current $10.99 a month. CEO Robert Iger has hinted at further price increases as part of the company's path to profitability.