Microsoft's Gaming Strategy and the Cloud Gaming Market: What You Need to Know.

Microsoft's Xbox boss Phil Spencer reassured staff that the company's gaming strategy will continue even if its proposed $69bn buyout of Activision Blizzard fails. Spencer stressed that the acquisition of Activision Blizzard is meant to speed up Microsoft's gaming plans, but isn't the be-all and end-all of the company's gaming strategy. Meanwhile, Activision Blizzard boss Bobby Kotick said the company can go it alone should the deal fall apart, but admitted to potential challenges. Microsoft and Activision Blizzard plan to appeal the Competition and Markets Authority's decision to block the deal.