Nintendo Chief Defends Switch 2 Price Hike Amid Global Cost Pressures

Nintendo President Shuntaro Furukawa explained at a financial briefing that the Switch 2 price increase was driven by multiple ongoing market shifts—rising component costs (especially memory), foreign exchange rates, and oil prices—that would deteriorate hardware profitability if left unaddressed. The company prioritized sustaining a profitable hardware business to support long-term growth, with price adjustments varying by region. Nintendo emphasized its core strategy to boost hardware adoption first and then sell software, and pledged a robust software lineup to justify the higher price.