Nintendo raises Switch 2 prices across Japan, US, Canada, and Europe amid memory-cost pressures
TL;DR Summary
Nintendo announced price hikes for the Switch 2 in Japan (to ¥59,980) and for Switch models there, while the US, Canada and Europe will see Switch 2 price increases (US $499.99, CAD $679.99, and €499.99) effective September 1, 2026; Japan also revised Nintendo Switch Online pricing. The moves come as Nintendo reports FY sales up 98.6% to $14.6B after the Switch 2 launch and cites memory-cost pressures that could affect hardware profitability, with future price changes to consider profitability, the installed base, sales trends, and the market environment.
- Nintendo hikes Switch 2 prices, revises console costs in Japan, US, Canada, and Europe GamesIndustry.biz
- Nintendo hikes Switch 2 prices and expects console sales to decline as memory crunch bites CNBC
- The dreaded Switch 2 price hike is finally here Polygon.com
- Nintendo raises Switch 2 prices as profits disappoint Financial Times
- Nintendo Under Pressure to Raise Switch 2 Prices to Protect Margins Bloomberg.com
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