Nintendo resisted Amazon's illegal pricing push, halting Wii and DS sales
TL;DR
Former Nintendo of America president Reggie Fils-Aimé said at an NYU Game Centre lecture that Amazon pressed for an obscene level of financial support to secure the lowest price and beat Walmart, prompting Nintendo to stop selling Wii and DS consoles on Amazon in the Americas. He noted he refused to engage in anything illegal, a stance that helped set boundaries with retailers and, years later, paved the way for strong collaboration during the Switch launch.
- Former Nintendo of America boss cut off Amazon's supply of Wii and DS consoles due to "obscene" demands: "I wasn't going to do something illegal" Eurogamer.net
- Reggie Fils-Aimé says Amazon once asked Nintendo to break the law The Verge
- Former Nintendo exec reveals why it stopped selling Wii and DS systems to Amazon Nintendo Everything
- 'I Wasn't Going to Do Something Illegal' — Reggie Fils-Aimé Remembers the Phone Call That Made Nintendo Stop Working With Amazon During the DS Era IGN
- Amazon wanted Nintendo to enact an "illegal" pricing scheme, says Reggie Fils-Aimé GoNintendo
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