TV’s 2029 Playbook: Personalization, Bundles, and Big Deals

CNBC’s Future of TV survey of 10 media executives outlines a 2026–2029 landscape with a continued cable subscriber decline, broader streaming bundles, and ongoing mega-deals, plus a push toward ubiquitous personalization, smarter ads, and frictionless commerce. Expect day‑and‑date global premieres, live sports as a pillar, licensing of podcasts to TV networks, and AI‑driven ‘content without borders,’ all while Big Tech faces more scrutiny and platforms increasingly act as aggregators.