"Apple's Exclusive Ad-Free Deal with Amazon Raises Questions about Digital Advertising Practices"

Apple has reportedly struck a deal with Amazon to remove competitors' ads from search results and product pages for Apple devices, making them cleaner than those of rivals. While Amazon still lists competing products in search results, it limits the number of ads displayed above, below, and between results. Apple's product pages on Amazon also have fewer ads compared to competitors like Samsung. The arrangement, stemming from a 2018 agreement, is seen as giving Apple an advantage over other retailers on Amazon. The extent of compensation from Apple to Amazon for the ad space is unclear.