Best Buy Launches Early Black Friday Sale with Deep Discounts on TVs and Apple Gear

Key points

• Best Buy's early Black Friday sale began on November 6, 2026, with new deals dropping weekly until the main event on November 27.
• Significant discounts are available on OLED TVs, including a 65-inch Samsung model for $900 (57% off) and a 55-inch LG model for $1,000 (50% off).
• Apple products are featured prominently, with the 13-inch MacBook Air priced at $1,349 and the Apple Watch Ultra 3 at $549, both representing $250 savings.
• The sale includes a wide range of categories, from smartwatches and headphones to major appliances like washers and refrigerators.
• Best Buy offers price matching and refunds if prices drop further during the sale period, which runs through December 24.

Background

This launch follows earlier announcements of Best Buy's extended holiday sales cycle, which includes a Halloween sale in late October and a Christmas sale in December. Previous coverage noted that early Black Friday tablet discounts had already hit major retailers like Amazon and Best Buy, with Apple iPads seeing significant price drops. The current sale is part of a broader trend of retailers launching early Black Friday deals to compete for holiday shoppers.

How outlets are covering it

CNET emphasizes the value of OLED TV deals, highlighting the 65-inch Samsung S84H at $900 as a standout offer and advising shoppers to buy early due to limited stock. Lifehacker provides a comprehensive overview of Best Buy's entire holiday sales schedule, noting that new deals will drop every Friday and that Cyber Monday will be extended to five days. MacRumors focuses on Apple product discounts, detailing specific savings on MacBook Airs and Apple Watches, while also noting that some deals require a paid membership. Yahoo Style Canada highlights a broader range of deals, including air fryers and smartwatches, and notes that Best Buy will refund the difference if prices drop further during the sale.

Why it matters

The early launch of Best Buy's Black Friday sale signals a competitive holiday shopping season, with retailers offering deep discounts to attract shoppers early. The availability of significant price cuts on high-demand items like OLED TVs and Apple products suggests that consumers can secure major savings before the main Black Friday event, potentially avoiding stock shortages and higher prices later in the season.

What to watch

Shoppers should monitor Best Buy's website and app for new deals dropping weekly until November 27. The main Black Friday sale will run from November 19 to 28, followed by an extended Cyber Monday event from November 29 to 30. A final Christmas sale will run from December 18 to 24, offering last-minute savings. Consumers should also consider joining Best Buy's paid membership programs for exclusive perks and faster shipping.