Insomniac Blames Social Media Echo Chambers for Wolverine Backlash

Insomniac’s marketing director James Stevenson laments the algorithm-driven negativity surrounding Marvel’s Wolverine, warning that the relentless, fast-take culture and memes on social platforms can harm mental health as fans and critics flood feeds with backlash; the piece notes how this feedback loop shapes discussions of the game’s design and marketing within a broader pattern of toxic online discourse around major releases.