The Rise of the Performative Male: Embracing New Masculine Identities
TL;DR
The article explores how drinking milky beverages like lattes and matcha has become a symbol of performative liberal masculinity, associated with femininity, pretension, and gentrification, and how this stereotype persists despite changing coffee trends and broader cultural shifts.
- Latte-swilling ‘performative males’: why milky drinks are shorthand for liberal The Guardian
- The ‘performative male’: Should we just embrace this new-age masculine attitude? The Independent
- Performative male contest attracts tote bag-carrying men in jorts The Independent Florida Alligator
- Performative identity: From dating to branding Creativebrief
- Feminist or Fad?: Cornell’s Performative Male Contest The Cornell Daily Sun
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Read on The Guardian