Silca Revives the $800 Omata Analog Bike Computer in a Limited U.S. Run

Key points

• Silca acquired the Omata brand and is reviving its analog cycling computer, which uses mechanical hands instead of a digital screen to display speed, distance, ascent, and ride time.
• The updated device features a redesigned internal circuit, improved weather sealing, and a new mounting system, but production is strictly limited due to reliance on discontinued Seiko components.
• Priced at $800, the computer is available only in the U.S. in small batches, and includes a free titanium mount.
• The device is a mechatronic cycling computer that combines a digital device with a mechanical display, and it is available in both imperial and metric dials.
• The device is not a tool for athletes training for specific goals, doing intervals, or who want live power or heart rate figures, but it does capture GPS data, heart rate, and power via ANT+ connection in the background.

Background

The Omata analog bike computer first launched in 2016 and gained a cult following for its watch-like design. It was originally priced at $550 and never sold in large numbers. Silca, known for luxury bike tools and components, acquired the brand to continue production. The company is based in Indianapolis, Indiana, and was founded by Felice Sacchi near Milan in 1917. Josh Poertner, formerly Zipp's technical director, bought Silca in 2013 and moved it to Indianapolis a year later.

How outlets are covering it

Gear Patrol emphasizes the device's 'uniquely analog appeal' and its 'timeless' design, highlighting its 6063 aluminum case and 72-channel GPS engine. Outside Magazine focuses on the limited production run, noting that the device relies on a finite supply of legacy Seiko components, and that each unit carries the 'weight of rarity.' Road.cc highlights the device's high price ($800 or £747) and its limited availability, noting that it is only available in the U.S. and that UK-based riders will need to be 'pretty inventive' to get hold of one. The5krunner criticizes the device's price, calling it 'too cool, too expensive,' and notes that it is a poor tool for intervals, as power and heart rate stay hidden until the rider gets home.

Why it matters

The Omata analog bike computer is a unique product that appeals to riders who want a distraction-free data display without abandoning modern connectivity. Its limited production run and high price make it a niche product, but its design and functionality make it a standout in the cycling gear market. The device's reliance on discontinued Seiko components means that production will eventually end, making each unit a rare and collectible item.

What to watch

Silca will be making and releasing the Omata computers in small batches until they are sold out. The company has not disclosed how many units it can build, and once the Seiko movements are used up, the Omata will either end or need a new movement and a redesign around it. Silca has not promised to find a replacement movement, but a quick sell-out could push the company to look for one.