Silca Revives the Omata Analog Bike Computer in a Limited, $800 Run

Key points

• Silca acquired the Omata brand and is reviving its analog bike computer, which was originally popular around 2016.
• The updated Omata features a redesigned internal circuit, battery system, and outer housing, while retaining its analog display.
• Production is strictly limited because the device relies on discontinued Seiko components, and units are hand-assembled in Indianapolis, Indiana.
• The computer is priced at $800, which is $100 more than Garmin's most expensive model, and is available only in the U.S. in small batches.
• The device captures GPS, heart rate, and power data via ANT+ connection, but only displays speed, elapsed time, and elevation climbed on its analog dial.

Background

The Omata analog bike computer gained a cult following around 2016 for its watch-like design and simple data display. It was originally priced at $550 and was often criticized as 'overpriced hipster jewelry' due to its high cost relative to smartphone apps. Silca, known for luxury bike tools and components, has now acquired the brand to bring the computer back to production.

How outlets are covering it

Velo emphasizes the limited production due to discontinued Seiko components and the $800 price tag, noting it is $100 more than Garmin's most expensive model. Gear Patrol highlights the 6063 aluminum case, 72-channel GPS engine, and 17-hour battery life, while Escape Collective notes the polarized reception of the original Omata and the new upgrades, including power, heart rate, and cadence data capture. All sources agree on the $800 price and limited availability in the U.S.

Why it matters

The revival of the Omata highlights the enduring appeal of analog design in cycling gear, even in a market dominated by digital displays. Its limited production and high price point position it as a luxury item rather than a performance tool, appealing to riders who value aesthetics and simplicity over comprehensive data tracking.

What to watch

Silca will release the Omata in small batches until the finite supply of legacy Seiko components is exhausted. The computer is currently available only in the U.S., though international shipping may be possible upon direct request.