Apple AirTag 2 Four-Pack Hits Record Low of $70 Ahead of Holidays

Key points

• The AirTag 2 four-pack is priced at $69.99, a 30% reduction from the $99 retail price.
• This is the first time the bundle has dropped below $80, establishing a new all-time low.
• The single AirTag 2 is available for $23, down from $29, also a record low.
• The second-generation model includes a new Ultra-Wideband chip that improves precision finding range by 50%.
• The deal is available at Amazon and Best Buy, with some outlets offering additional accessories like fabric mounts.

Background

Apple’s second-generation AirTag was previously discounted to $23 per unit in late October, marking the first record low for the single unit. This current four-pack discount extends that trend, offering a deeper discount for bulk buyers. The device competes with Android trackers like Moto Tag 2, which are also seeing price drops. The AirTag’s integration with Apple’s Find My network and Ultra-Wideband technology remains its primary advantage over competitors, particularly for iPhone users.

How outlets are covering it

WSJ Buyside emphasizes the deal as a strategic entry point for holiday shopping, highlighting the 30% discount and the device’s superior tracking capabilities via Apple’s network. MacRumors focuses on the technical improvements, specifically the 50% increase in Ultra-Wideband range, and notes the deal is available at both Amazon and Best Buy. Macworld frames the deal as an urgent opportunity, arguing that waiting for Black Friday is unnecessary because this price is unlikely to be beaten. 9to5Toys shifts focus to accessories, promoting Elevation Lab fabric mounts for $6.50 each, suggesting that buyers should consider the full ecosystem of tracking accessories alongside the trackers themselves.

Why it matters

This discount represents the lowest price ever for the AirTag 2 bundle, making it an attractive option for consumers seeking to protect belongings during the holiday travel season. The improved Ultra-Wideband technology enhances the user experience by allowing more precise location tracking, which is a significant upgrade over the first generation. For Apple users, this deal offers a cost-effective way to leverage the extensive Find My network for tracking items like keys, bags, and luggage.

What to watch

Consumers are advised to purchase the AirTag 2 bundle now, as experts predict this price is unlikely to be matched or beaten during Black Friday. Retailers may continue to offer related accessories at discounted rates, such as fabric mounts and extended battery cases. Apple may introduce further promotions on other accessories, but the AirTag 2 itself is expected to return to its standard $99 price after this holiday season discount period.