Amazon introduces free streaming channels exclusively for Fire TV owners.

Amazon is launching Fire TV Channels, a new, free and ad-supported (FAST) video experience for Fire TV devices, featuring continuously updated content integrated into several areas across the Fire TV interface. The update is informed by customer behavior and the increasing demand for free streaming content. Fire TV Channels will include new FAST channels from NHL, Xbox, TMZ, and a Travel category featuring content from Tastemade Travel, “Rick Steves’ Europe,” “Travel Hacks,” and soon, Condé Nast Traveler. The Fire TV interface will now pull all the new and existing FAST content together in an updated experience that provides access to a variety of categories like news, sports, food and cooking, music videos, trailers, gaming videos, comedy, and more.