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Netflix Lifts Ad-Free Price as Ad-Supported Tiers Take Center Stage
business14 days ago

Netflix Lifts Ad-Free Price as Ad-Supported Tiers Take Center Stage

Netflix raised its standard ad-free plan to $19.99/month, highlighting a broader industry shift where ad-supported tiers are becoming more lucrative and central to pricing. As platforms push ads and improve targeting, the ad tier is growing in value while overall costs rise; observers note streaming CPMs remain higher than traditional TV, and even as Apple stays ad-free for now, the trend suggests ad-supported options will continue to gain prominence across the streaming landscape.

via The Hollywood Reporter|
#ad-supported#advertising#business
Wall Street Backs Netflix Price Increases as Growth Outlook Brightens
business14 days ago

Wall Street Backs Netflix Price Increases as Growth Outlook Brightens

Netflix’s latest price increases across all plans drew broadly positive notes from analysts, who say the moves fit the historical cadence and should drive double-digit revenue growth in 2026, aided by the ad-supported tier; the stock ticked higher in early trading, though some warn churn could rise if more subscribers downgrade to cheaper options as Netflix accelerates ad revenue.

via Deadline|
#ad-supported#business#netflix
Netflix Raises Prices Again, Adds Fees for Extras
business15 days ago

Netflix Raises Prices Again, Adds Fees for Extras

Netflix raises prices again, increasing monthly rates across plans and adding fees for extra members. The standard plan with ads is now $8.99, standard $19.99, premium $26.99, with extra member fees of $7.99 (ads) or $9.99 (no ads). Existing members will be notified in the coming weeks, while new members see the new prices first; this is Netflix’s second price hike in two years as it expands live programming and podcasts.

via CBS News|
#ad-supported#business#netflix
Netflix hikes prices again as ad-supported option grows
business15 days ago

Netflix hikes prices again as ad-supported option grows

Netflix raises prices across its plans: the ad-supported standard increases to $8.99, the standard without ads to $19.99, and the premium to $26.99, marking the second hike in just over a year. The company says the moves will fund more quality content and improvements as it expands into podcasts, live events and games, while Deloitte data show households spend about $69 monthly on streaming and two-thirds opt for ad-supported options.

via Los Angeles Times|
#ad-supported#business#content-expansion
Netflix hikes prices across its entire lineup
streaming15 days ago

Netflix hikes prices across its entire lineup

Netflix is raising prices on all subscription tiers in the US, with the ad-supported Standard plan going from $8 to $9, the ad-free plan from $18 to $20, and the Premium plan from $25 to $27. Adding another member now costs $8 on the ad-supported plan or $10 on the ad-free plan. The changes will roll out to current subscribers in the coming weeks, and existing members will be emailed about the price updates ahead of the switch.

via Engadget|
#ad-supported#netflix#prices
Telly’s free-TV gamble stumbles as only 35,000 units reach homes
technology2 months ago

Telly’s free-TV gamble stumbles as only 35,000 units reach homes

The Verge reports that free-TV startup Telly has only 35,000 TVs in people’s homes (28,000 in the field last quarter) after promising to ship 500,000 units, with plans to ramp up by ordering 100,000 more from Foxconn. The rollout has been plagued by damaged shipments—FedEx breakage was about 10% before switching to RXO—leading the company to rethink logistics. Telly has raised roughly $350 million in debt and, despite indications of more than $50 in advertising revenue per unit per month (hinting at strong ARPU relative to rivals), scaling the hardware and distribution remains the core hurdle for turning the concept into a sustainable business.

via The Verge|
#ad-supported#free-tv#hardware
Xbox Cloud Gaming May Welcome Ad-Supported Free Tier This Year
technology2 months ago

Xbox Cloud Gaming May Welcome Ad-Supported Free Tier This Year

Microsoft is reportedly planning an ad-supported Xbox Cloud Gaming tier that would let users stream owned games without a Game Pass subscription. Evidence includes load-screen references to 'ad-supported playtime' and reporting from Windows Central and The Verge; an official launch date hasn’t been announced, but insiders say it could arrive this year.

via Pure Xbox|
#ad-supported#cloud-gaming#game-pass
Roku Expands Free Live TV With Six New Channels
technology2 months ago

Roku Expands Free Live TV With Six New Channels

Roku has added six free live channels to The Roku Channel on Roku TVs and players, expanding its lineup of over 350 ad-supported, no-subscription options. Accessible via the Live TV section with no extra setup beyond device activation, the new channels—The Virginian, Raza Canal, OverTime, Who Wants to Be a Millionaire, TV Amor, and My Wife & Kids—enhance free streaming without a subscription.

via | Cord Cutters News|
#ad-supported#free-channels#roku
Tubi's Strategy Boosts Its Rivalry with Major Streaming Services
business3 months ago

Tubi's Strategy Boosts Its Rivalry with Major Streaming Services

Tubi, a free ad-supported streaming service owned by Fox, is gaining market share and profitability by attracting younger audiences and offering a vast library of content, including original shows and sports. Its strategy of targeting millennials and Gen Z with relevant content and a traditional linear guide format has helped it surpass some major competitors in viewership, making it a significant player in the streaming industry.

via CNBC|
#ad-supported#business#content
Free Streaming Service to Cease Operations in September
technology7 months ago

Free Streaming Service to Cease Operations in September

Amazon is shutting down its free ad-supported streaming service Freevee in September, merging its content into Prime Video, which has led to user frustrations due to a less accessible interface and content being harder to find, although free live channels are now more prominent. The move reflects Amazon's focus on profitability amid stiff competition in the free streaming market.

via | Cord Cutters News|
#ad-supported#amazon#freevee