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Ad Supported

All articles tagged with #ad supported

technology1 month ago•1 min saved

PS5 Debuts Free Ad-Supported Live TV Service With 100+ Channels

Sony is launching Live TV on PS5, a free ad-supported FAST channel from Sony Pictures Television, offering 100+ live channels and on-demand programming (news, sports, movies, TV shows, anime) in the US, accessible by signing in under the Media tab > Live TV on PS5. Content includes Fox Sports, NASCAR, NBC Sports Now, UFC, The Walking Dead, Naruto, Death Note, and more, with expansion to Canada and other regions planned later. This adds to the FAST trend alongside services like Roku, Tubi, and Pluto, and follows Sony’s 2020 shutdown of PlayStation Vue.

via GameSpot|

#ad-supported #fast #live-tv

technology1 month ago•17 min saved

Sony brings free ad-supported Live TV to PS5 in the U.S., with anime lineup

Sony launched a free ad-supported Live TV service on PS5 in the U.S. with 100+ live channels and an on-demand library, accessible after signing into a PSN account, and it includes anime such as Naruto, Sailor Moon, Hunter x Hunter, and Death Note; expansion to Canada and other regions is planned. The company also disclosed that from January 2028 all new PS5 disc releases will be digital-only, PS3/PS Vita Store closures will roll out regionally through 2027, and prices for PS5 hardware and the PS Portal will rise starting April 2, 2026.

via Anime News Network|

#ad-supported #anime #live-tv

technology1 month ago•17 min saved

Sony Launches Free Live TV on PS5 to Target Gamers With Ad-Supported Channels

Sony Pictures Television is launching Live TV on PS5, a free, ad-supported package of more than 100 channels accessible on PlayStation 5 (with Bravia TVs to follow) and starting in the U.S. with Canada later. The lineup includes ABC News Live, Fox Sports/LiveNOW, NBC News Now, NFL Channel, eCLUTCH, Crunchyroll anime channels, and series such as The Walking Dead, plus films like The Hunger Games. Sony says the service helps reach the gaming audience that’s hard to reach with traditional connected-TV ads, partnering with Publica and PubMatic for targeted ad delivery across devices. With roughly 95 million PS5s sold, the move signals a FAST-like shift to bridge content and advertising for PlayStation users.

via Variety|

#ad-supported #connected-tv #live-tv

business2 months ago•4 min saved

Disney+ and Netflix Eye Free, Ad-Supported Streaming to Attract Price-Sensitive Viewers

Disney is exploring a free, ad-supported streaming offering to attract price-sensitive users and boost ad revenue, potentially driving more Disney+ signups; Netflix says a free tier could work in some markets but would require careful management of cannibalization and a strong ads business, with no timeline announced.

via Ars Technica|

#ad-supported #business #disney

business2 months ago•16 min saved

Disney Mulls Free, Ad-Supported FAST Service to Expand Reach

Disney is weighing a free, ad-supported FAST offering to reach price-sensitive audiences, boost ad-revenue potential through greater inventory, and funnel Disney+ subscriber growth, with no concrete launch timing yet as the company works to turn Disney+ into a broader membership ecosystem. Disney reported about 132 million Disney+ subscribers and 196 million combined with Hulu as of late 2025, and CEO Josh D’Amaro said the idea is under serious consideration.

via hollywoodreporter.com|

#ad-supported #business #disney

technology2 months ago•17 min saved

Xbox Trials Ad-Supported Cloud Gaming for Insiders

Microsoft is running a voluntary test of an ad-supported cloud gaming experience for Xbox Insiders. Players can stream owned titles or free-to-play games (e.g., Forza Horizon 6, 007 First Light, Call of Duty: Warzone, Genshin Impact, War Thunder) after a two-minute ad block, then play for up to an hour before another ad block is offered to resume. Xbox says this test will help gauge interest and impact, but it does not confirm a broader ad-supported tier yet; ads are designed to add value without interrupting gameplay and will follow a set of quality guidelines.

via Variety|

#ad-supported #cloud-gaming #free-to-play

technology4 months ago•2 min saved

Apple Music May Add Ad-Supported Free Tier Across Platforms

Apple Music could be getting a free, ad-supported tier, hints of which appeared in code found in an Android beta. The move would represent a shift from its subscription-only model, potentially as a lower-cost or free option, but insiders like Apple Music VP Oliver Schusser have argued a free tier would hurt artists. The Android discovery leaves uncertainty about timing; any changes would likely roll out to iOS and Android if pursued. The shift could help Apple Music gain listeners amid Spotify’s larger market share, though its viability remains debated and not confirmed.

via bgr.com|

#ad-supported #apple-music #free-tier

gaming4 months ago•7 min saved

Xbox Lifts Online Multiplayer Paywall, Unveils Ad-Supported Game Pass Tiers

Microsoft has removed the Xbox Live multiplayer paywall, making online multiplayer free and revamping Game Pass with a Free Tier that includes ads plus multiple paid options (Starter, Premium, Ultimate, PC Game Pass). The company is also exploring an a la carte subscription model and rumored Netflix bundle, while Project Helix aims to unify console and PC gaming across devices.

via Geeky Gadgets|

#ad-supported #game-pass #gaming

streaming4 months ago•46 min saved

Netflix’s ad push grows to 250M viewers, with vertical video and podcasts expansion

Netflix’s ad-supported tier now reaches about 250 million monthly viewers, more than doubling from last year, and the company disclosed $1.5 billion in ad revenue for 2025. It’s expanding ads into its new vertical video feed on mobile and the podcast lineup, rolling out to 15 new countries while testing personalized ads based on viewing behavior, even as Texas sues Netflix over data collection and price hikes on the Basic plan.

via The Verge|

#ad-supported #advertising #netflix

business5 months ago•3 min saved

Ads emerge as the new engine of streaming growth as Netflix leans into ads

Streaming platforms are shifting from a pure subscription model to hybrids with advertising, and Netflix is leading the change by raising its ad-free plan to about $20/month while expanding an ad-supported tier at $9. With 325 million subscribers and hundreds of billions of hours watched, Netflix argues that ad engagement can deliver similar lifetime value as subscriptions, forecasting ad revenue to hit about $3 billion in 2026. Growth is increasingly driven by ad-supported signups (roughly 71% of new subscribers), and consumers are willing to trade ads for lower prices, signaling a tipping point where advertising becomes a core driver of streaming revenue.

via CNBC|

#ad-supported #advertising #business

business5 months ago•8 min saved

Streaming's Profitability Over Subscribers Dominates Wall Street's Focus

Investors are prioritizing profitability over subscriber counts in streaming, led by Netflix’s strong margins (about 29.5% in 2025) while legacy media players like Disney, Paramount, and Warner Bros. Discovery seek sustainable profits through higher prices and ad-supported tiers. The sector faces a profitability ceiling as competition for viewership rises and consumer price sensitivity grows, even as streaming remains a bright spot for stock performance and potential ad growth; mergers and diversification into merchandising and live events are part of the broader strategy.

via CNBC|

#ad-supported #business #netflix

business6 months ago•17 min saved

Netflix Lifts Ad-Free Price as Ad-Supported Tiers Take Center Stage

Netflix raised its standard ad-free plan to $19.99/month, highlighting a broader industry shift where ad-supported tiers are becoming more lucrative and central to pricing. As platforms push ads and improve targeting, the ad tier is growing in value while overall costs rise; observers note streaming CPMs remain higher than traditional TV, and even as Apple stays ad-free for now, the trend suggests ad-supported options will continue to gain prominence across the streaming landscape.

via The Hollywood Reporter|

#ad-supported #advertising #business

business6 months ago•16 min saved

Wall Street Backs Netflix Price Increases as Growth Outlook Brightens

Netflix’s latest price increases across all plans drew broadly positive notes from analysts, who say the moves fit the historical cadence and should drive double-digit revenue growth in 2026, aided by the ad-supported tier; the stock ticked higher in early trading, though some warn churn could rise if more subscribers downgrade to cheaper options as Netflix accelerates ad revenue.

via Deadline|

#ad-supported #business #netflix

business6 months ago•2 min saved

Netflix Raises Prices Again, Adds Fees for Extras

Netflix raises prices again, increasing monthly rates across plans and adding fees for extra members. The standard plan with ads is now $8.99, standard $19.99, premium $26.99, with extra member fees of $7.99 (ads) or $9.99 (no ads). Existing members will be notified in the coming weeks, while new members see the new prices first; this is Netflix’s second price hike in two years as it expands live programming and podcasts.

via CBS News|

#ad-supported #business #netflix

business6 months ago•4 min saved

Netflix hikes prices again as ad-supported option grows

Netflix raises prices across its plans: the ad-supported standard increases to $8.99, the standard without ads to $19.99, and the premium to $26.99, marking the second hike in just over a year. The company says the moves will fund more quality content and improvements as it expands into podcasts, live events and games, while Deloitte data show households spend about $69 monthly on streaming and two-thirds opt for ad-supported options.

via Los Angeles Times|

#ad-supported #business #content-expansion