Netflix to Discontinue Cheapest Ad-Free Plan in Canada and the UK
TL;DR
Netflix is discontinuing its cheapest ad-free "Basic" plan in Canada and the UK starting in Q2 2024, affecting both new and current subscribers. This move aims to push users towards more expensive ad-free packages or the cheaper ad-supported plan as the company looks to boost its ad business. Netflix also reported success in gaming, with user engagement tripling in 2023, particularly driven by the Grand Theft Auto trilogy's launch on the platform.
- Netflix is killing its cheapest ad-free plan in Canada and the UK in Q2 Engadget
- Netflix is going to take away its cheapest ad-free plan The Verge
- Netflix Is Preparing to Phase Out Its Basic Plan IGN
- Netflix Hints at Price Increases, Plans to Retire Basic Service Amid Ad-Tier Growth Hollywood Reporter
- Netflix to Eliminate Its Basic, Ad-Free Subscription This Year CNET
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