BlizzCon Scalping Crisis: Scarce Merch and Digital Pets Drive Resellers

Kotaku reports BlizzCon 2026 is plagued by a scalping surge: hours-long merch lines, exclusive items like Pepe plushies and Darkmoon Faire pet codes fetching high resale prices, and the World of Warcraft: Forever Collector’s Edition restocking and selling out in seconds. Blizzard’s lax controls and gated, luck-based item drops are fueling a reseller economy that leaves many fans unable to buy at retail.