Borderlands Franchise Surpasses 100 Million Sales as Gearbox Teases Future Plans
Gearbox Software announced that the Borderlands series has officially sold over 100 million copies since its 2009 debut. The milestone validates CEO Randy Pitchford’s earlier prediction, though the series reached it slowly after Borderlands 4’s mixed launch. Gearbox confirmed it is developing new content for next year while inviting community feedback on the franchise’s future direction.
Key points
- Gearbox confirmed the Borderlands franchise has crossed the 100 million unit sales threshold across all titles.
- Borderlands 4 completed its Year One roadmap, which included two new playable characters and multiple story packs.
- The studio is currently developing additional content for Borderlands 4, with no specific release dates announced yet.
- Gearbox is soliciting community input on which characters and storylines should be prioritized in future updates.
- The Nintendo Switch 2 port of Borderlands 4 remains indefinitely delayed, with Take-Two focusing on optimizing the current version first.
Background
Borderlands 4 launched in late 2025 with mixed reception due to technical issues and PC performance problems, though it eventually stabilized. The series began with the original title in 2009. Recent archive coverage highlights the competitive landscape of 2026 game launches, such as Phantom Blade Zero’s strong debut, but does not directly impact the Borderlands sales figures.
How outlets are covering it
Insider Gaming emphasized that this milestone fulfills a specific promise made by Gearbox CEO Randy Pitchford at Gamescom 2025, noting the franchise now ranks as the joint-twenty-third best-selling video game series of all time. GamingBolt highlighted the developer’s open invitation for fans to influence future content decisions, while Eurogamer noted the slower-than-expected trajectory to this milestone due to Borderlands 4’s initial technical struggles. The official Borderlands website was inaccessible during reporting, so no direct statement from that source could be verified.
Why it matters
Reaching 100 million sales solidifies Borderlands as a top-tier franchise in the shooter genre, placing it alongside major series like Tomb Raider and Gran Turismo. This commercial success provides Gearbox with the financial stability to invest in long-term content development and potentially explore new narrative directions without immediate pressure for a new mainline entry.
What to watch
Gearbox will continue releasing Weekly Activity refreshes and Community Challenges for Borderlands 4 in the interim. The studio has indicated it will announce details regarding new content and potential franchise expansions when development allows, likely in 2027. No immediate news is expected regarding the delayed Switch 2 port.
- The Borderlands series has sold over 100 million copies, and Gearbox is "cooking hard on more Borderlands 4 content for next year" Eurogamer.net
- A message to the entire Borderlands community Borderlands | Official Website
- 'Big Plans Take Time, and We Need Some Room to Work' — Gearbox Calls on Fans to Help Shape the Next Borderlands, Teases 'Exciting Overall Direction' For the Future of the Franchise IGN
- Borderlands Hits 100 Million Sales, Delivering on Randy Pitchford’s Promise Insider Gaming
- Borderlands Series Crosses 100 Million Sales as Gearbox Takes a “Bigger Look” at the Franchise GamingBolt
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