Diablo 4 Marketing Takes on Unexpected Real-Life Relevance.
TL;DR Summary
Blizzard's advertising campaign for Diablo 4 in New York City coincided with the city being enveloped in a cloud of smoke from wildfires in Canada, making the "Welcome to Hell, New York" billboard featuring Lillith look even more sinister. The air quality in the city and elsewhere on the east coast was designated as unhealthy, and public health officials warned that the conditions were not safe to do strenuous activity or exercise outdoors.
- Diablo 4's Marketing Team Probably Didn't Count On NYC Becoming An Actual Hellscape GameSpot
- Diablo 4’s New York marketing becomes a little too real as sky turns red Dexerto
- Diablo IV's ad is suddenly very poignant as New York suffers Creative Bloq
- Diablo 4 ad in Times Square goes viral amidst Canadian wildfire Xfire
- Diablo 4 marketing has “no affiliation” with wildfires PCGamesN
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