"Female Gamers Dominate Switch Ownership in the US"
TL;DR Summary
A recent survey by Circana (formerly NPD Group) has revealed that 47% of console gamers in the US are female, with 52% of those surveyed owning a Nintendo Switch. This highlights the success of Nintendo's Blue Ocean Strategy, which aimed to expand the player base and redefine market boundaries. The survey also showed that 41% of PS5s and 45% of Xbox Series consoles in the US are female-owned, while 50% of gaming PCs are owned by women.
Topics:technology#blue-ocean-strategy#console-gaming#female-gamers#gaming#inclusivity#nintendo-switch
- US: 47% of console gamers are female and 52% own Nintendo Switch My Nintendo News
- Gamers React Poorly To Data Showing More Women Own Switches Kotaku
- 52% of Switch consoles are female owned in the U.S. Nintendo Everything
- Nearly 50% of US console gamers are female, and 52% own a Switch GoNintendo
- Data Shows Most Switch Owners Are Women, Gamers React Poorly Kotaku Australia
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