GTA VI Premium Edition Tops Pre-Orders, CEO Confirms
TL;DR
Take-Two CEO Strauss Zelnick said in a CNBC interview that GTA VI pre-orders are stronger for the $100 Ultimate Edition than the $80 standard version, with pre-order revenue already estimated to exceed $260 million; the premium edition’s extras are cosmetic, and discounts post-launch are likely limited as Take-Two keeps pricing stable, a point of contention given GTA VI is a single-player title.
- $100 GTA VI Ultimate Edition Surpasses Standard Edition in Pre-Orders TechPowerUp
- ‘GTA 6’ Pre-Orders Reach ‘Unprecedented and Astonishing’ Level in June Quarter, Take-Two Interactive CEO Says Variety
- Strauss Zelnick: Netflix debut is merely "one of the hors d'oeuvres" for full GTA 6 launch; pre-order numbers are "unprecedented and astonishing" GamesIndustry.biz
- Take-Two CEO Admits GTA 6 Could Have Cost More Than $80, but Rockstar Chose Restraint and Overdelivered Value Wccftech
- GTA 6 Boss Says More People Are Pre-Ordering the $100 Version of the Game IGN
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