Microsoft's Ambitious Plan: Game Pass on Every Screen, Including PlayStation and Nintendo

Xbox CFO Tim Stuart explained that Microsoft stopped disclosing Xbox console sales numbers because they believe unit-sales alone don't provide a clear picture of the brand's overall performance. Stuart measures success by the number of customers and revenue generated. Microsoft aims to reach more people and increase spending through diverse purchasing options, including Game Pass subscriptions and mobile game ads. They are focusing on streaming and mobile games in non-console-first markets like Africa, India, and Southeast Asia. Stuart also revealed Microsoft's interest in bringing Game Pass to PlayStation and Nintendo devices and leveraging Activision Blizzard's mobile game expertise.