Microsoft's Battle for Activision Blizzard: Console Wars and Antitrust Challenges.

Microsoft has admitted that its Xbox console has "lost the console wars" and is currently in third place behind PlayStation and Nintendo, with a sales market share of 16%. In its defense against the FTC's attempt to pause its $69 billion acquisition of Activision Blizzard, Microsoft argues that it is betting on a different strategy by generating profit through game sales rather than console sales. The FTC seeks to stop the merger due to concerns it would allow Xbox to dominate the games market, something Microsoft has denied it would do.