"Remington's Covert Product Placement in Call of Duty Targets Younger Players"

Newly released documents reveal that Remington Arms, a now-defunct US gun company, sought to use videogames, specifically Activision's Call of Duty: Modern Warfare 2, to promote their firearms to younger players. The company believed that featuring their weapons in videogames would help create brand preference among the next generation and increase sales. Remington signed a deal with Activision Blizzard in 2009 to feature their Adaptive Combat Rifle (ACR) in the game, but the popularity of the ACR in the game did not translate to increased sales in real life. The documents were disclosed as part of legal proceedings related to the 2012 Sandy Hook Elementary School massacre.