Reviving Ubisoft: A Call for a Reboot

Ubisoft has lost its identity and is now selling live-service games, mobile ports with microtransactions, and unreliable release dates. The company has been focusing on building its library of free-to-play and mobile games, and developing live-service iterations of its franchises. The most recent Assassin’s Creed games have suffered from open-world bloat, offering too-big worlds with too little variety or innovation. Ubisoft needs to focus on quality design rather than accounting goals to regain its soul.