Sony's Digital-Only PS5 Shift Sparks Backlash, Echoing Sonos' PR Lessons

1 min read
Source: TechRadar
Sony's Digital-Only PS5 Shift Sparks Backlash, Echoing Sonos' PR Lessons
Photo: TechRadar
TL;DR

Sony’s move to end production of physical PlayStation discs has provoked widespread backlash, with fans citing higher digital prices, lack of resale/ownership options, and potential impacts on game ownership; the article draws a line to Sonos’ PR turnaround—humble, transparent engagement—contrasting it with Sony’s largely silent response and even stock sales by executives after the announcement. While analysts note digital is lucrative and Sony may weather the anger, the piece suggests Sony could learn from Sonos by openly addressing concerns and offering viable alternatives (e.g., retailer-supported digital codes or resale options) rather than doubling down.

Share this article

Want the full story? Read the original reporting

Read on TechRadar