The Demise of E3: A Reflection on the Changing Game Industry.

The cancellation of this year's Electronic Entertainment Expo (E3) was not a surprise, as major console makers and publishers had already backed out. The decline of E3 was apparent even before COVID-19 forced the cancellation of the 2020 show. E3 was built for a different game industry and failed to change with the times. The show was once the premier battleground for the console wars, but major console makers no longer need an expensive booth or associated press conference to get their customers' attention.