Valve rolls out reservations to outsmart Steam Controller scalpers

Valve is launching a reservations queue on Friday at 1 PM ET for customers who want to buy the Steam Controller after it sold out, with reservations saving your place in line and emails sent in sale order. Once you receive an order email you’ll have 72 hours to complete the purchase, and you can buy only one controller; a Steam account must be in good standing and have made a Steam purchase before April 27, and, for now, you can’t reserve another if you’ve already bought the Steam Controller. Valve says reservations will start fulfilling next week in the US and Canada, with the UK, EU, and Australia to follow in coming weeks, in an effort to improve checkout and limit reseller activity.