"Will Smith's Undawn: The Spectacular Flop in Tencent's Gaming Strategy"
TL;DR
Undawn, a free-to-play survival game featuring Will Smith, has been a massive failure, bringing in under $300K last month despite a reportedly huge budget. Developed by Tencent, the game was intended for mobile-first and Chinese markets, but its poor quality and lack of global marketing likely contributed to its obscurity. Will Smith's involvement as a support character adds to the game's oddity, and its mixed reviews on Steam reflect its subpar quality.
- Today we learned about a survival game featuring Will Smith, but only because it's a massive failure Rock Paper Shotgun
- Even Will Smith Couldn’t Save Zombie Survival Game Undawn, Which ‘Flopped Spectacularly’ IGN
- Tencent's next level up: fewer big foreign franchise games, more in-house Reuters
- Will Smith Zombie Game No One Has Heard Of Bombs Kotaku
- Will Smith Zombie Survival Game Has Reportedly Flopped GameRant
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