World of Warcraft: Two Decades of Dominance and Lessons for Business
TL;DR
World of Warcraft, initially expected to make modest earnings, quickly surpassed expectations by generating $15 million per month shortly after its 2004 launch, far exceeding the $1 million monthly revenue developers jokingly anticipated. The game, which now celebrates its 20th anniversary, remains a dominant force in the MMORPG market with over 7 million subscribers, despite some fan criticism of its current state.
- WoW devs joked it might one day make $1m per month - shortly before it smashed $15m per month Gamesradar
- It Used to Be One of the Main Ways Men Talked to Each Other. Then Everyone Went Silent. Slate
- 20 years later, World of Warcraft is still on top PC Gamer
- What businesses can learn from World of Warcraft City A.M.
- World of Warcraft turns twenty The Spectator World
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