Xbox and Prince St. Pizza Launch 'Emergence Pie' and $60 Lancer Cutter for Gears of War: E-Day

Key points

• The 'Emergence Pie' features spicy vodka sauce, mozzarella, pepperoni, sausage, and Aglio e Peperoncino chili crisp.
• The limited-edition Prototype Lancer pizza cutter costs $60 and includes a code for an in-game pizza emblem.
• The collaboration is available at Prince St. Pizza locations in the US and Toronto through November 1, 2026.
• Gears of War: E-Day releases on October 6, 2026, for Xbox Series X|S, PC, and Steam.
• Pre-orders include an Xbox gift card and exclusive in-game skins.

Background

This collaboration follows recent layoffs at Xbox, including the story director of Gears of War: E-Day, and precedes the game's release on October 6, 2026. The game is built on Unreal Engine 5 and features a darker tone and reimagined enemies.

How outlets are covering it

Xbox and Prince St. Pizza emphasize the collaboration as a genuine overlap between gaming and pizza fans, with CEO Lawrence Longo stating the items were designed based on what fans would want. The Verge highlights the $60 price of the cutter and the in-game emblem. GameSpot notes the $46 price of the pizza and the limited number of Prince St. Pizza locations. VGChartz reports on the collaboration and the game's release details.

Why it matters

The collaboration promotes Gears of War: E-Day, a highly anticipated prequel, and offers fans exclusive in-game rewards and physical merchandise. It also highlights the growing trend of gaming brands partnering with food companies for promotional campaigns.

What to watch

The Emergence Pie and Prototype Lancer cutter are available now through November 1, 2026. Gears of War: E-Day releases on October 6, 2026, for Xbox Series X|S, PC, and Steam. Pre-orders are available now.