Xbox Game Pass to Get a Better-Value Overhaul, Says New CEO
TL;DR Summary
New Microsoft Gaming CEO Asha Sharma says Xbox Game Pass has become too expensive and will evolve into a more flexible, better-value model over time, with discussions of a Netflix bundle but nothing confirmed and changes not imminent. A price hike to Game Pass Ultimate to $30 in Oct 2025 was tied to adding Call of Duty releases. Sharma, who took over from Phil Spencer in February, is pursuing broader value tweaks beyond the current Game Pass lineup.
- Game Pass Is Too Expensive And It Will Change, Xbox CEO Says GameSpot
- Xbox Game Pass ‘has become too expensive,’ says Microsoft’s new gaming chief in leaked memo The Verge
- Xbox CEO called Game Pass 'too expensive for players' in a leaked memo Engadget
- Microsoft considers lowering Xbox Game Pass, memo says: report Seeking Alpha
- Xbox CEO Fuels Fire of Cheaper Game Pass Tier, Says it "Has Become Too Expensive" TechPowerUp
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