The Future of Music Streaming: Fortnite

Fortnite has transformed from a straightforward multiplayer battle royale to a unique multimedia experience, with pop music having an audible presence in the game for years. Epic Games has taken its music licensing to an entirely new dimension, positioning Fortnite not just as a virtual billboard for promoting pop artists, but as its own kind of full-service streaming platform. The expansion of music licensing in Fortnite shows just how deeply embedded multiplayer gaming has become in pop culture, as the battle royale transforms from a straight-forward game concept to a massive streaming portal for media of all stripes.