"Embracing Game Streaming: Ubisoft+ Redefines Ownership for Gamers"

Ubisoft rebrands its subscription service to Ubisoft+ Premium and introduces a new Ubisoft+ Classics option for PC players, offering access to back catalogue games at a lower fee. The company has seen growth in its subscription service, with one in ten subscribers being new players to Ubisoft's games. Ubisoft's director of subscriptions, Philippe Tremblay, believes there is a "tremendous opportunity for growth" in the subscription model for games, but acknowledges the challenge of subscription fatigue. Additionally, Ubisoft plans to add Activision Blizzard's games to its streaming service in the future, aiming to enhance the gaming experience for its subscribers.