"Microsoft Explores Free Xbox Game Pass with Ad-Supported Streaming"

TL;DR Summary
Microsoft is considering offering free access to Xbox Game Pass in exchange for viewing advertisements, with a focus on expanding the service to emerging markets. Xbox's CFO, Tim Stuart, mentioned the possibility of ad-supported game streaming in regions like Africa, India, and Southeast Asia, where consoles are not as prevalent. Evidence suggests that this business model may be in the production stage, with code snippets referencing "Earned Time" blocks of Game Pass access. Microsoft had previously surveyed players about the potential introduction of a cheaper, ad-supported tier for Xbox Game Pass.
- Microsoft is exploring offering free Xbox Game Pass streaming with ads | VGC Video Games Chronicle
- Xbox Game Pass for free? Microsoft is experimenting with ad views for access to hundreds of Xbox games. Windows Central
- Xbox says Game Pass could be free, but there’s a catch Dexerto
- Are we going to be able to play xCloud “for free” in exchange for ads, like Netflix? Softonic EN
- Xbox Game Pass Reportedly Exploring Free Tier That Requires You to Watch Ads to Play Games ComicBook.com
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