Microsoft's Ambitious Plans: Acquiring Square Enix, Sega, and Bungie Revealed
TL;DR Summary
Internal documents reveal that Microsoft had plans to acquire Square Enix as part of "Project Phoenix" in 2019, aiming to gain ground in Japan by leveraging popular franchises like Final Fantasy, Dragon Quest, and Kingdom Hearts. Historically, Xbox has struggled in Japan, but Microsoft was apparently willing to make a bold move to conquer the market. The documents also mentioned using Square Enix's games to promote Game Pass and giving preference to Xbox Series X | S in development. It's unclear if the proposition was pursued, but Microsoft's willingness to spend big on acquisitions is evident.
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- Microsoft considered buying Square Enix to add Final Fantasy and more to Xbox Windows Central
- Microsoft Eyed Buying Square Enix, Sega and Bungie, Documents Show Bloomberg
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