"Xbox Explores Free Game Pass with Ads, Teases Access to Hundreds of Games"

Xbox CFO Tim Stuart has hinted at the possibility of introducing a free tier for Xbox Game Pass that would require users to watch ads in exchange for game streaming, with a focus on developing regions with a lack of high-end disposable income. This move aims to expand the reach of Xbox Game Pass and xCloud streaming. However, it remains unclear if this plan will include markets in North America, Europe, or parts of Asia. Both Xbox and Sony have recently raised the prices of their gaming subscription services, making them more expensive for users.