IGN Podcast Hosts Launch Independent Network After Layoffs

Key points

• Brian Altano, Seth Macy, and Max Scoville were laid off by IGN in late September 2026.
• The trio has launched an independent network named X Button, hosted on Patreon.
• The new network features two shows: 'X Button' for general gaming news and 'Ninfriendo 64' for Nintendo-focused content.
• IGN is significantly reducing its podcast output, with 'Beyond!' on hiatus and 'NVC' ceasing weekly episodes.
• Only 'Game Scoop' remains actively publishing on IGN's platform, as other shows were deemed unprofitable.

Background

IGN underwent a wave of layoffs in September 2026, affecting multiple departments including long-time video hosts. This move followed earlier engineering cuts and broader editorial changes under owner Ziff Davis. The company had recently hosted major events like IGN Live and San Diego Comic-Con, but continued to face financial pressures leading to these reductions.

Why it matters

This shift highlights the financial challenges facing traditional gaming media in the podcasting space. As IGN retreats from conversational video content, competitors like The Ringer and Vox Media are doubling down, while independent networks like Kinda Funny demonstrate the viability of alternative models. The move underscores the volatility of media employment and the growing trend of creators moving to direct-to-audience platforms like Patreon.

What to watch

The success of X Button will depend on its ability to attract subscribers and maintain consistent content quality. IGN's decision to keep only 'Game Scoop' active suggests a continued focus on cost-effective content. The broader media landscape may see more consolidation or independent ventures as companies reassess the profitability of podcasting.